Who would have thought two decades ago that an anonymous street artist from Bristol would become an icon of street art? Without exaggeration, Banksy is omnipresent. His works are auctioned at Sotheby’s and Christie’s, his name is featured by the most prominent newspapers and magazines, while his art has achieved global recognition. In other words, Banksy has grown into a cultural phenomenon, but there is one question that bothers many Banksy fans. Is all Banksy art just a brand?